RevTech Accelerator

We’ll outline what it takes to build a trusted RevTech brand rooted in credibility, expert authority, and strategic value. You’ll see the difference between a strategic partner and a tech executor, and why positioning + value narrative drive premium demand.

We’ll break down how to lead GTM discovery that translates business objectives into actionable RevOps work. You’ll use frameworks to surface growth gaps and map them to quick wins and transformational projects.

We’ll define the core principles behind strong RevTech architectures: how to avoid tool stacking, when to use off-the-shelf SaaS vs custom builds, what “MVP approach” means in RevTech, and how to design systems that survive team and strategy changes. This is the lens we’ll use for all application modules that follow.

We’ll dive deeper into what GTM orchestration means in practice and how it can be embedded across GTM functions to connect signals, decisions, and execution.

You’ll learn how to think about data as infrastructure, including data sourcing, enrichment, normalization, and activation, and how CRM fits into a broader system architecture.

This module sets up a framework for everything we’ll cover across outbound, inbound, and allbound motions.

We’ll break down how context is created, maintained, and used across AI-based GTM workflows, from research and prioritization to routing and personalization. You’ll see where AI adds leverage, where it breaks, and what guardrails matter in real client work.

At the end of the session, we’ll introduce the Portfolio Project and kick off the practical phase of the program, where you’ll start building a real-life deliverable throughout the following weeks.

We’ll break down why not all outbound motions are created equal and when to use 1:Many, 1:Few, and 1:1 approaches. We’ll explore how different outbound goals, from market exploration and hypothesis testing to pipeline generation, influence how you design the motion, structure the process, and choose tooling.

You’ll see practical examples across sourcing, enrichment, and sequencing, with demos using partner tooling. We’ll also cover how to use PVPs (permissionless value propositions) and PQS (pain-qualified segments) to create relevance without relying on volume.

We’ll explore inbound as a system for capturing and interpreting intent, not just generating leads. You’ll learn how signals flow through enrichment, qualification, and routing, and how different inbound motions support PLG, sales-assisted, and enterprise GTM strategies.

We’ll cover how to design inbound architectures that align with deal size, sales involvement, and growth stage, including content-to-lead workflows and inbound scoring models.

We’ll look at allbound GTM as an integration layer across the buyer journey, not as another standalone motion. The focus is on how outbound, inbound, and RevOps systems interact, share signals, and reinforce each other when designed intentionally.

This session also sets the context for deciding where to concentrate your efforts next, both in how you build GTM systems internally and how you translate that thinking into client-facing work, without forcing rigid specialization too early.

We’ll explore the difference between reusable assets and true IP, and how to productize your processes into scorecards, frameworks, and client-facing templates. You’ll see how these assets scale your delivery while building authority.

Deep work week. No group workshop. You’ll focus on building your portfolio system and preparing your walkthrough: the architecture, the workflows, and the assets that prove how you think and what you can deliver.

We’ll compare project, retainer, and revenue-share models, set boundaries, and shape offers that scale while communicating value with confidence.

Extended 1:1 workshops. No group session. Each participant gets a deep-dive strategy session to review portfolio assets, finalize the offer, and lock the 90-day roadmap.